Why a Mid-Year Mindset Reset Is as Important as a New Year’s Resolution

Remember WAAAY back when it was January? It was a new year, with new hopes, ideas and opportunities. You bought the planner. You got the ducks and put them in a row and then, all of sudden, it was June! Nothing is done, the year is halfway over, the planner is missing and somehow you are spending your Tuesday fixing a toilet and covering a shift.

Welcome to small business ownership.

The Mid-Year Reality Check

Every small business owner believes that this will be the year they work ON the business and not IN the business but then realty steps in. The freezer breaks, an employee quits, your credit card declines or a customer leaves a one-star review. The growth plan becomes survival and the last 6 months were spent sprinting on the treadmill, in place, not going anywhere.

The Good News: You are probably doing better than you think.

Small business owners are notorious for measuring success by what is left undone vs. what was actually accomplished.

You think:

• I didn’t launch a new service.
• I didn’t hire a new employee.
• I didn’t update the website.
• I didn’t finish the marketing…

But lets be honest. You also:

• Kept the doors open.
• Served customers.
• Paid employees.
• Solved 4,372 problems no one else knew existed.
• Put out fires before breakfast.
• Kept moving forward despite operating on caffeine and sheer stubbornness.

That is worth recognizing!

The “Everything is Fine” Phase

Every business owner reaches a point around this time where they start saying things like: “We’re fine”, “It’s all good”, “We’ll figure it out.”

(Meanwhile you are stress eating gas station beef jerky at 10:30 PM while wondering if you should have just become an accountant like your dad said. “But you’re good with the numbers”.)

Listen, a mid-year reset isn’t about pretending everything is perfect. It’s about being honest enough to admit what isn’t working. Because here is the secret. The businesses that grow aren’t necessarily run by the smartest owners… they’re run by the owners who are willing to make adjustments.

Questions Every Business Owner Should Ask Right Now

Take 5 minutes and answer these questions honestly:

1. What’s working?

(Like what is actually working, producing results, what customers love, what generates revenue, what makes life easier… DO more of that)

2. What’s draining your energy?

(That service you hate delivering, the client who treats every project like a hostage negotiation, That process you’ve been avoiding to fix, that technology held together by duct tape and hope)

3. What are you still doing that you shouldn’t be?

(Many owners accidently become the bottleneck, they answer calls, approve decisions, review social media posts, build out marketing campaigns… at some point you’re not running the business anymore… the business is running you)

You don’t Need a Complete Overhaul

One of the biggest mistake that business owners make is thinking they need a revolutionary change. In all honesty you probably don’t. You likely need a few practical improvements.

• Follow up with leads faster
• Update your website
• Ask for reviews
• Delegate one thing
• Raise prices if they are too low
• Give your social media to someone else
• TAKE A DAY OFF once in a while!

The Next Six Months Matter More That the First Six

Here is the best part about a mid-year reset: Nobody cares what you did January (Hell no one cares what you did last week). The second half of the year is a fresh opportunity to simplify, refocus and stop carrying around goals that no longer make sense.

Take a breath, evaluate honestly and make adjustments. You are not behind, you are a business owner. Chaos is literally part of the job description! The goal isn’t perfection, it’s to build a business that serves your life instead of consuming it.

How Kinetic Greenhouse Can Help

Kinetic Greenhouse is a boutique marketing agency that “gets” small business owners. We exist as a full-service, outsourced marketing department for businesses that are already wearing twelve different hats and don’t have time to become a website designer, social media manager, photographer, copywriter, SEO expert, and digital advertiser on top of running their company.

Our job is to help you spend less time worrying about marketing and more time doing what you do best: running your business.

Don’t wait another 6 months to solve your marketing problems, contact us today.

Now go find that planner! It’s probably behind that stack of invoices from March!