Western Sugar partnered with Kinetic Greenhouse to bring a little more flavor and a lot more style to their outreach efforts — with playful sticker designs, updated branding guidelines and polished print collateral crafted to leave a lasting impression.
What’s small, sweet and makes a big impact? A Western Sugar sticker, of course. Created for community events, hiring fairs and customer meetups, these two-inch custom stickers (and magnets!) were designed to turn heads. We leaned into bold colors, eye-catching illustrations and, of course, the mighty sugar beet to create designs that are as fun as they are functional.
Perfect for water bottles, laptops and just about anywhere else you can think of, the stickers needed to pop in a small format while staying true to Western Sugar’s values and visual identity. The result? A batch of designs that are playful, durable and on brand.
Alongside the sticker fun, we also tackled something a little more buttoned-up: a suite of brochure designs to support Western Sugar’s education efforts. These brochures strike the perfect balance between professional and approachable, telling the story of Western Sugar’s work, values and impact through clean layouts, friendly copy and a strong visual thread.
From print-ready files to polished, high-res designs, we ensured every page reflected the brand’s agricultural roots and commitment to community while keeping things fresh, modern and easy to digest.
To help Western Sugar show up consistently across all channels, we also delivered a refreshed logo guide and rebuilt brand files from the ground up. This gave the team a clean, easy-to-use system for everything from digital to print — complete with logo variations, spacing rules and updated file formats. Now, whether it’s a sticker, a brochure or a web page, Western Sugar’s visual identity feels cohesive, current and unmistakably theirs no matter where their marketing takes them.
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