In 2024, Kinetic Greenhouse worked with YWCA Billings on a videography marketing project that exemplified how impactful storytelling can amplify an organization’s mission. The video debuted at the 2024 YWCA Purse-a-Palooza fundraising event as a donation appeal, sharing a vital message, inspiring hope and supporting a cause that drives real change.
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Nonprofit storytelling requires a delicate balance: inspiring action while respecting the privacy and dignity of those served. We leaned into creative storytelling techniques for this video to honor that balance. We intentionally focused on resilience and positive outcomes, creating a sense of possibility that motivates donors to act.
Instead of featuring individuals directly, we paired compelling visuals with heartfelt voiceovers. Partnering with videographer Sam Steingraber of Samuel Roland Films, we helped capture imagery that conveyed hope, support and empowerment. This approach allowed us to communicate the YWCA’s profound impact while safeguarding the privacy of those they help.
The success of the YWCA fundraising video went far beyond its original purpose. Not only did it raise vital funds and awareness, but it also earned a 2024 Platinum VIDDY Award. This recognition highlights the power of pairing a nonprofit’s mission with authentic, impactful storytelling.
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