We set out to increase awareness and engagement for The Historic Cody Mural and Museum by improving its organic social media content and leveraging Facebook boosting to amplify high-performing posts. The content was designed to resonate with the local community while attracting visitors outside of Wyoming.
Kinetic Greenhouse implemented a multi-faceted social media marketing strategy to meet the museum’s goals. We created engaging social media posts, focused on storytelling and visually compelling imagery.
Key metrics such as engagement rates, reach and follower growth were analyzed to refine content strategies. High-performing posts were boosted to extend their reach and engagement through paid advertising.
Our collaborative efforts delivered significant results. Within a year, the museum’s reach jumped by 1.8K, followers grew by 35.3% and content interactions skyrocketed. By focusing on posts that had already resonated, we ensured that resources were invested in content with proven appeal, driving more interactions and expanding the museum’s reach.
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