More Than a Place to Grab a Meal

River Café, located inside Barrett Hospital & HealthCare, partnered with Kinetic Greenhouse for a brand refresh designed to elevate how the café shows up and how it’s experienced. Barrett is an existing client of Kinetic Marketing & Creative, and this collaboration created a natural opportunity to extend that partnership into a space that serves staff, patients, visitors and the greater community every day.

The café’s previous logo, created a few years prior, no longer reflected the warmth, sophistication or intention behind the space. The goal was not to reinvent the café, but to refine and elevate it. To create a brand that feels welcoming, recognizable and clearly positioned as more than a standard hospital cafeteria.