What makes a social feed feel intentional, emotional and unmistakably YC? A seasonal story. We created a rotating color and mood system that shifted with the Club’s environment. Each season unfolded like a chapter, reflecting the land, the activities and the personalities of the members who call Yellowstone their mountain home.
Winter used frosty blues, alpine whites and deep evergreens. Spring softened into mossy greens and fresh floral tones. Summer warmed the feed with golden light, rich greens and sunset pinks. Fall wrapped everything in warm ambers, rustic browns and cozy mountain tones. Each post followed its seasonal palette, making the feed feel curated, intentional and alive.
Beyond color, we developed visual guidelines that gave Yellowstone Club’s social presence a clear identity. Natural lighting, warm edits, lifestyle photography and subtle branded elements helped each post feel premium and polished while still showing the charm of YC’s lively and close community.
We focused on the real moments that define the Club. Cozy evenings in the lodge. Bluebird ski days. Lakefront summers. Golf greens glowing at sunset. Member life. Scenic details. Luxurious architecture. Every post highlighted the warmth, beauty and camaraderie that make Yellowstone Club feel like its own world.
With a consistent visual system in place, Yellowstone Club’s social channels became a true reflection of their real-world identity. Their refreshed feed strengthened the brand story, elevated reputation and helped audiences instantly understand the luxury and atmosphere that make the Club so special.
The results spoke for themselves.
In May 2025, Yellowstone Club gained more than 4,300 new followers across Instagram and Facebook and earned over 778,000 impressions. Instagram played a major role, reaching more than 589,000 users, 464,764 views and an engagement rate of 5.72 percent. The platform also saw 4,190 new followers in a single month and 875,580 profile views, showing clear audience curiosity and discovery.
The momentum continued through August 2025, with the Club adding more than 3,400 new followers across both platforms. Instagram saw double-digit growth in reach and profile views and a significant increase in impressions. Facebook follower growth more than doubled compared to spring, and post clicks rose sharply, proving deeper audience interaction even as post frequency shifted.
From season to season and post to post, Yellowstone Club’s social channels now feel unified, intentional and unmistakably theirs. A polished and atmospheric extension of the place their members know and love.
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