Hawthorne Electric partnered with Kinetic Greenhouse during a pivotal moment of growth. As the company expanded into larger commercial markets, Jordan Hawthorne recognized the need for a brand that reflected not just where the business had been but where it was headed. Together, we built an identity rooted in heritage, elevated by craftsmanship and designed to resonate with premium commercial and industrial audiences.
Hawthorne was drawn to clean, visually driven websites with minimal copy and a strong professional tone. We designed a site that reflects that clarity and impact while supporting Hawthorne Electric’s goal of attracting high-quality, long-term clients. The final site is simple, modern and built to demonstrate credibility at every step.
We described Hawthorne Electric’s former brand as being in its “teenage years” — hardworking and recognizable but not yet fully grown. Hawthorne wanted a mature, enduring identity that honored his family’s legacy of union electricians while communicating the values that set Hawthorne Electric apart: craftsmanship, strong relationships and uncompromising quality.
Uniforms are one of the most consistent touchpoints customers see. We created a system that presents the Hawthorne team as polished, cohesive and representative of their high-quality work. Additionally, we wanted these uniforms to feel as cool and trendy as our client.
As Hawthorne Electric expanded into more commercial work, its vehicles needed to serve as both functional equipment and mobile marketing. The new truck wrap was designed for visibility, professionalism and brand recognition across job sites of every scale.
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