In early 2025, Don and Matthew Smarsh of Dynamic Designs partnered with Kinetic Greenhouse to enhance their paid media strategy and reenergize lead generation. With over 30 years of experience in screen printing and embroidery, they were ready to shift focus toward larger corporate orders and grow their presence in the Billings market. We developed a full-funnel paid media strategy to attract high-intent prospects and boost brand visibility across Google and Meta platforms.
Dynamic Designs was already known for quality, Montana-made promotional products, but inbound leads had slowed. To shift the business toward larger, high-volume orders, we built a targeted Google Search Ads campaign, leaning into their reputation and identifying high-value customer segments. The result: a 53% increase in Google Ads conversions from prospects actively searching for vendors like them.
While the business had a strong local presence in Laurel, they needed more visibility in the nearby Billings market. We created Dynamic Designs’ first paid social media campaign, using Meta ads to reach new audiences and tell their story. The creative showcased their support for other small businesses — an authentic brand touch that helped drive engagement and expanded recognition beyond their hometown.
Dynamic Designs saw measurable results from a diversified paid media approach, including over 350 views of their newly created Camp Shirts Collection on the website. With no e-commerce platform in place, they still successfully increased website traffic, improved conversion quality and secured new corporate clients. It’s proof that bold strategies pay off when you’re willing to try something new.
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