Kinetic Greenhouse partnered with the Billings Association of Realtors (BAR) to revitalize their brand identity with a new logo and website design from the ground up. The goal was to create a website and brand that reflected their commitment to professionalism, transparency and community, while improving functionality for both members and the public.
As a key resource for realtors and affiliates in Billings, BAR needed a website that matched their values of integrity, professionalism and community. We executed a full website overhaul with two primary focuses: a streamlined, member-only area offering registration, forms and essential tools, and a public-facing section with an intuitive one-page layout highlighting BAR’s mission, stats, events and a “Find a Realtor” directory. GrowthZone integration made finding realtors and affiliates seamless, while improved navigation and a more accessible event section created a smoother user experience.
We refreshed BAR’s brand identity with a professional, values-driven logo and developed alternate logo versions and a custom logomark for flexible use across platforms. The “Quality of Life” secondary logo was updated to align with the refreshed identity, supported by a detailed brand style guide to ensure visual consistency. New business card designs brought everything together with a clean, cohesive look.
Refreshed branding and a streamlined website have elevated BAR’s presence across the board. Their cohesive visual identity now carries through a new logo, business cards and website design. The integrated GrowthZone directories make it easier than ever for users to connect with local professionals, and the simplified site structure has improved both member access and overall usability.
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