What is an SSL Certificate and Why Does My Website Need One?

October 3rd, 2024 | By Ryann Reeves

An SSL (Secure Sockets Layer) Certificate is a digital certificate that authenticates your website’s identity and enables a secure, encrypted link between a web server and a browser. This ensures that all data passed between the two remains private, safeguarding user information from malicious actors. But why exactly does your website need an SSL Certificate? Here are four important reasons:

1. Security

An SSL Certificate protects sensitive information, such as user login credentials, credit card details, and personal data, from being intercepted by cybercriminals. For any business that handles customer data, securing that data with SSL encryption is essential to maintaining trust.

2. Credibility

Websites with SSL Certificates display a padlock icon in the browser’s address bar, reassuring visitors that the site is secure. Without an SSL, potential customers may see a warning that your site is “Not Secure,” which can deter them from continuing their visit. In some cases, security settings on a visitor’s device may block access to sites without SSL certificates, costing you potential business.

3. SEO Benefits

Most search engines, including Google, prioritize secure websites in their search rankings. In fact, Google uses HTTPS as a ranking signal, meaning a site with a certificate will rank higher than one without. Implementing an SSL Certificate can directly impact your site’s visibility, making it easier for customers to find your business.

4. HTTPS vs. HTTP: Why the ‘S’ Matters

It might seem like just one letter, but in the digital world, that “S” in HTTPS is critical. It signifies that your website is secure. In contrast, sites using only HTTP are considered less secure and may be flagged or even blocked by Google, signaling to visitors that the site isn’t trustworthy.

SSL certificates provide benefits like security, creditability, and seo benefits

How to Get an SSL Certificate

Obtaining an SSL Certificate is a straightforward process. Many hosting platforms offer SSL certificates either for free or at a low cost. However, it’s important to choose the right type based on the level of protection your website requires. Whether you’re a small business or an eCommerce giant, there’s an SSL solution for you.


Do I Need an SSL Certificate?

Yes, every website should have an SSL Certificate, whether you collect sensitive information or not. SSL Certificates aren’t just for eCommerce sites or those collecting personal data—they’re essential for ensuring your site remains visible and trusted by visitors. Without one, your site could display warnings to users, discouraging traffic and impacting your business credibility.

If you’re unsure where to start, Greenhouse can help. Whether you need assistance with hosting, website development, or selecting the right SSL certificate, we’re here to ensure your small business has a secure and trustworthy online presence.


People Also Ask

Q: What happens if my website doesn’t have an SSL certificate?
A: Websites without SSL certificates are flagged as “Not Secure” by browsers, which can drive visitors away. They may also experience lower search rankings and risk having customer data exposed to hackers.

Q: How much does an SSL certificate cost?
A: The cost varies depending on the type and level of encryption you need. Some hosting providers offer free basic SSL certificates, while others offer premium options for enhanced security.

Q: Is SSL important for SEO?
A: Yes, having an SSL Certificate improves your SEO. Google prioritizes secure websites with HTTPS over non-secure HTTP sites in search engine rankings.

About the Author

Ryann, our skilled Client Success Manager, possesses wide-ranging expertise. As a former Digital Marketing Specialist, she not only excelled at understanding, capitalizing on and fully utilizing the enigmatic backend and inner workings of Google, search engines and analytics but also grasped the intricacies that shape the online realities we all inhabit. Her meticulous nature and keen attention to detail, honed through years of optimizing campaigns and analyzing data, now contribute to her success in managing projects with precision.

Ryann Reeves
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