Product Photography Tips to Help Your Business Sell More Online

When it comes to online shopping, visuals are everything. You could have the best product in the world, but if your photos don’t show it off the right way? Click. Your customer is on to the next tab. Did you know? 75% of online shoppers say product photos are very influential in their purchasing decisions. That means your imagery could be the dealmaker (or dealbreaker). But don’t worry—we’re here to help you snap your way to better sales with some easy product photography tips.

Keep Your Backdrop Simple

Remember: your product is the star of the show. A clean white backdrop—or even a solid, on-brand color—keeps the focus right where it should be. Plus, it helps your product pop and keeps things looking professional.

Mix Up Your Shot List

Flat lays? Overhead shots? Close-ups? Your customers want to see your product from all sides, especially if they can’t touch it. A few strategic angles help people understand the scale, texture, and features of what you’re selling.

Use Real People (Because Real is Relatable)

Stock photos have their place, but nothing sells quite like authenticity. Featuring real people using your product helps your audience imagine themselves with it, too. Bonus: it builds trust and shows that your brand has personality. Whether it’s your team, your customers, or a few local models—real is always the ideal.

Bring In an Agency

If you’re serious about leveling up your product photos (and your sales!), it might be time to team up with an agency. A professional team knows how to style, shoot, and edit your products in a way that captures attention and drives conversions. It’s not just about pretty pictures—it’s about photos that sell.

Photos are the first impression your product makes online—make it a good one! Whether you’re snapping pics with your iPhone or investing in a full-on photoshoot, these tips will help you put your best product forward. Need a little backup? Kinetic Greenhouse is always here to help bring your brand to life (and make it look good doing it).