Case Study : Yellowstone Plastic Surgery Local SEO

Yellowstone Plastic Surgery is a leading cosmetic and reconstructive practice based in Billings, Montana. With a growing number of services—including facelifts, rhinoplasty, and breast augmentation surgery—they needed to ensure potential patients in Montana and Wyoming could find them online. To increase visibility and grow their patient base, they partnered with Kinetic Greenhouse to implement Kinetic Local, our local SEO and review management solution. 

When we launched our Kinetic Local service offering in the spring of 2025, I knew that Yellowstone Plastic Surgery would be an ideal candidate for this service. They ranked well on Google, but were expanding their service offerings and wanted to make sure the word got out to people in the area looking for them. 

Opportunity

Yellowstone Plastic Surgery wanted their name to be the first thought for Montana and Wyoming patients considering plastic surgery. They wanted their name to be synonymous with great procedures and personalized care, particularly for some newer services they weren’t as well known for, like weight loss skin removal. 

What We Did

Google Business Profile Optimization

We optimized and expanded their Google Business Profile to include accurate information, services, geo-tagged photos, and keyword-rich descriptions. This allowed the practice to appear in more “near me” searches and increased clicks to the website.

Keyword & Location Targeting

Using a hyper-local keyword strategy, we focused on terms like “Billings plastic surgeon,” “rhinoplasty near me,” and “weight loss skin removal Billings.” This drilled down our search engine optimization to focus specifically on the Billings area. 

Review Management for Small Businesses

As a small business, so many things can fall to the wayside while leaders and employees are stretched so thin. It was relatively easy for the office manager to hand off review management on Google to their trusted agency. Thanks to Kinetic Local, we’re able to get email notifications anytime there is a new review, and we can respond to it within 1 business day. 

Results

31% Increase in Maps Views. When potential customers are searching for you on Google Maps, they’re much more likely to be further down in the funnel and closer to making a purchase decision. In this case, the purchase decision would be booking a consultation. 

22% Increase in Website Clicks. Increased website traffic is helpful on so many levels. It improves your site’s trust and authority on Google, which can lead to improved AI Overview Mentions. 

81% Improvement in “Weight Loss Skin Removal” Keyword Ranking. This was a new service Yellowstone Plastic Surgery was honing in on, and to see this big of an increase in 6 months was even better than we anticipated. 

Insights

Local SEO works best when it’s targeted. It’s not enough to optimize for your city—you need to reach surrounding communities too.

Online reviews build trust fast. Verified testimonials help patients feel confident before they ever walk in the door.

Consistent content updates matter. Google rewards fresh, locally relevant information.

Results don’t happen by accident. They happen through thoughtful planning, technical optimization, and continuous refinement.

Conclusion

The results achieved with Yellowstone Plastic Surgery highlight the impact of Kinetic Local when paired with a thoughtful digital strategy. By combining technical optimization, hyper-local keyword targeting, and hands-on review management, we were able to drive measurable growth and position our client as the trusted choice for patients across Montana and Wyoming.

At Kinetic Greenhouse, we know that results like these don’t happen by chance—they’re the product of intentional strategy and ongoing refinement. If your business is ready to increase visibility, attract qualified leads, and build long-term authority online, our team is here to help.

Schedule a consultation with Kinetic Greenhouse today, and let’s grow your success together.