Case Study: Western Sugar Cooperative

Western Sugar first connected with us back when Greenhouse launched in 2023. Fast forward a bit, and we got to jump back in to help them refresh some branded assets and rebuild their logo so it could shine across all future projects.

Since then, it’s been all about bringing Western Sugar’s brand identity and creativity to life. Together, we’ve built collateral that not only looks great but has staying power—sweet, sturdy, and built to last (kind of like their product).

Opportunity

Western Sugar wanted their outreach to feel as sweet and memorable as the product they’re known for. From hiring fairs to community events, they needed marketing materials that could connect with people in a fun, approachable way — while also supporting more formal educational initiatives. Their goals were clear: boost brand recognition, showcase values, and build a consistent visual identity across every touchpoint.

What We Did

Kinetic Greenhouse partnered with Western Sugar to create a collection of fresh, engaging designs that balanced playfulness with professionalism. Our work included:

• Stickers & Magnets That Stick: To help Western Sugar stand out at events, we designed two-inch stickers and magnets featuring bold colors, playful illustrations, and the iconic sugar beet. Perfect for water bottles, laptops, and more, these small but mighty designs gave the brand a fun way to connect with customers and potential hires while staying true to their identity.
• Brochures That Tell the Story
  For a more polished approach, we developed a suite of brochures to highlight Western Sugar’s values, agricultural roots, and community impact. Through clean layouts, approachable copy, and consistent visuals, the brochures became a go-to tool for educational efforts and outreach.
• A Refined Brand Foundation
  To ensure lasting cohesion, we also delivered updated branding guidelines and rebuilt brand files. With clear logo variations, spacing rules, and easy-to-use formats, the Western Sugar team now has a strong, flexible system for both print and digital use.

The Results

Western Sugar walked away with a refreshed brand presence that works across every platform. From event giveaways to polished educational materials, their outreach now feels cohesive, modern, and unmistakably Western Sugar — a true reflection of their roots and their community.

Insights

• Small touches, big impact: Simple items like stickers and magnets proved to be powerful tools for engagement, offering Western Sugar an approachable way to spark conversations and build visibility.
• Balance matters: By pairing playful designs with more formal brochures, the brand could appeal to a wide range of audiences — from prospective hires to educators and community leaders.
• Consistency is key: Updated brand guidelines ensured Western Sugar could maintain a professional and unified presence across every platform, reducing confusion and reinforcing trust. 

Conclusion

With refreshed designs, cohesive branding, and versatile marketing tools, Western Sugar is better positioned to connect with their community, attract talent, and share their story. The partnership with Kinetic Greenhouse helped them bridge the gap between fun and professional, giving their brand a sweet edge that will carry them forward.