Case Study: Historic Cody Mural and Museum Social Media

Kinetic Greenhouse partnered with The Historic Cody Mural and Museum to enhance its organic social media presence and boost its visibility through strategic Facebook advertising. As a cultural landmark in the heart of Wyoming, the museum is free to attend. Their goal was to attract more visitors to its website and physical location showcasing the one-of-a-kind mural painted by renowned artist Edward T. Grigware. Stretching high overhead in the Visitor’s Center rotunda, the work exemplifies the highest levels of artistic technique while sharing a remarkable, true-to-life story of faith, hard work, and sacrifice.

I have the privilege of collaborating closely with the owners, Kurt and Georgina, to drive traffic to their incredible museum. What stands out most to me about working with The Historic Cody Mural and Museum is the kindness and dedication of Kurt and Georgina. They serve their community and the museum with genuine warmth and a smile, making every interaction truly rewarding.

Their passion for sharing the museum’s beauty and history is unparalleled. They go above and beyond to ensure the museum is accessible to all, personally conducting tours and allowing visitors to book at any time. Their selflessness and commitment to preserving this cultural gem make it a joy to promote the stunning artwork and highlight the museum as a beacon for history and the arts. Working with them is both an honor and an inspiration.

Opportunity

The Historic Cody Mural and Museum’s goal is to increase awareness and engagement by improving its organic social media presence and leveraging Facebook boosting to amplify high-performing posts. The challenge was to create a strategy that not only resonated with the local community but also attracted visitors from beyond Wyoming.

Actions

Kinetic Greenhouse implemented a multi-faceted approach to meet the museum’s goals:

• Organic Content Strategy: Created engaging social media posts designed to resonate with the museum’s target audience, focusing on storytelling and visually compelling imagery.
• Data-Driven Decision-Making: Analyzed key metrics such as engagement rates, reach, and follower growth to refine content strategies and ensure alignment with the museum’s objectives.
• Boosting High-Performing Posts: Identified and promoted organic posts that showed strong audience appeal, leveraging Facebook boosts to extend their reach and engagement through paid advertising.

Results

Our collaborative efforts delivered significant results for the Cody Mural Museum:

• Enhanced Reach: Social media posts consistently achieved strong reach, demonstrating meaningful connections with the target audience. Since May, the museum’s reach has increased by 1.8K, with followers growing by an impressive 35.3%.
• Increased Engagement: Metrics such as likes, comments, and shares showcased a significant increase in audience interaction, while link clicks effectively drove visitors to the museum’s website. From May to December, content interactions skyrocketed by an impressive 794.1% by having a consistent organic presence.
• Optimized Facebook Boosting: By leveraging the highest-performing organic content and amplifying it with paid advertising, we achieved remarkable success in expanding the museum’s reach and engaging a broader audience, even extending into Utah. From May to December, boosting efforts resulted in a 100% increase across key metrics, including reach, post engagement, clicks, impressions, shares, and views. This strategic combination of organic and paid efforts proved to be highly effective in driving awareness and interaction.

Insights

Boosting Facebook content proved to be an effective strategy, leveraging organic success to achieve even greater impact. By focusing on posts that had already resonated, we ensured that resources were invested in content with proven appeal, driving more interactions and expanding the museum’s reach.

The partnership with Cody Mural Museum highlighted the power of organic social media paired with strategic paid boosting. Together, we achieved measurable growth in awareness and engagement, setting a strong foundation for continued success.

For cultural institutions and small businesses seeking to elevate their social media presence, Kinetic Greenhouse offers strategies and expert guidance to help you reach your goals. Contact us today to get started!